My purpose is to close the distance betweenwho a brand is and how the world sees it.

The Brand DNA Wheel visually walks you through the deliverable.

Built from a specific kind of experience.

I studied at NSCAD University — fine art, not design school. I came in curious and left with hands in everything: painting, sculpture, photography, typography, industrial design, and even one summer doing jewelry. That wide range never left. It shows up in every project.

I've been the agency, the client, and the founder. I co-founded Canadian Lumber Rolling Papers and grew it to 2,500 retailers across Canada in under three years. I know what it costs to get a brand wrong and what it's worth to get it right.

I'm also a long-distance runner, currently training for my first ultra marathon — 100km through the highlands of Cape Breton. I know what daily practice builds. I know the difference between motivation and dedication.

Every engagement is led by me, start to finish. I don't outsource the thinking.

“A multidisciplinary design approach combining a fine art background with the passion of an entrepreneur and the discipline of an athlete.”

There is a symbol that has appeared in Buddhist temples, Islamic mosques, and medieval English churches — across cultures with no known connection to each other, across more than fourteen centuries. Three hares, running in a circle. Each one appears to have two ears. Only three ears are shown. Every hare shares one with the next.

Nobody knows what it originally meant. Every culture seems to have given its own interpretation. The symbol just keeps appearing because some things are true whether or not anyone names them.

That is exactly the kind of thing that geeks me out. Every culture that encountered this symbol — across centuries, across continents — felt the same thing. The shared motion. The connection. The sense that something larger was in motion and they were part of it. Nobody told them what to feel. The symbol just made something true visible.

That's what I do for brands. I find what's already true — the thing your audience will recognize the moment they see it — and I build everything from that.